Brand Voice Specialist at Offline

May 2024 - Dec. 2024

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• Oversee and maintain all visual & written branding standards for Offline’s online presence on social media, landing pages, email marketing, in-app content & more.

• Coordinate high-level content strategy, ideation, and growth strategies for both established & launching on app in 10 different U.S. cities.

• Assist in paid media initiatives by creating ads tailored towards social acquisition.

• Collaborate with Offline HQ team on ways to improve & market both the member experience & design of our mobile app.​​​

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Senior Social Media Marketer at Offline

January 2024 - May 2024

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• Manage Offline Tampa Bay's social media accounts across both Instagram and TikTok creating organic & paid content, adhering to latest trends, and overseeing content calendar.

• Coordinating content strategy, ideation, and growth strategies for markets.

• Aiding in the management of Social Media Marketers all throughout Offline's cities including: Raleigh, Durham, Charlotte & Nashville.

• Reviewing and editing copy for Offline Restaurtant Club app & across social platforms.

 

Social Media Manager at Offline

February 2023 - January 2024

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• Pioneered brand awareness as a key member of the launch team for a subscription-based mobile app with over 15,000 subscribers.

• Spearheaded all content creation efforts and marketing, creating high-quality written & visual content that highlighted Offline's local restaurant partners while building relationships with members, community influencers, and business owners.

• As the lead frontline ambassador for our out-of-market team, I provided strategic ground support. Utilizing my content strategies as a driving force behind catalyzing and solidifying sales initiatives for our events and partners.

• Expanded the account to 100K in under 10 months, gained over 45 million impressions, helped secure 40+ partnerships, and attracted 5,000+ paying members through organic social content.​​​

• Assisted in paid media initiatives by creating ads tailored towards organic and social acquisition.

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Marketing Director at Pups Pub Co.

May 2021 - Dec. 2022

• Lead & developed a brand voice for Pups Pub that I maintained across all digital, written & in-house platforms.

• Pioneered the marketing campaigns for the expansion of Pups Pub when opening our 2nd location in Orlando, Florida; resulting in over $90k in membership pre-sales through things like: niche influencer programs, B2B & B2C sales efforts, as well as constantly brainstorming ways to utilize social to organically sell memberships.

• Created & managed all paid and organic marketing campaigns as well as daily content creation on: Instagram, Facebook, TikTok, & more.

• Made weekly email newsletters with over 60% open rates highlighting marketing campaigns & events to both our members and leads.

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Social Media Manager at Pups Pub Co.

February 2021 - May 2021

• Worked in-house creating & maintaining daily content creation and marketing efforts across all social media platforms for a local dog park & sports bar in Tampa Bay.

• Ran, executed and marketed over 50+ unique in-house events for the bar such as: elaborate customizable dog birthday parties, pet proms, sponsored events for the bar & many more.

• Sold over 700+ dog “memberships” to pet owners through daily in-person efforts & social media marketing campaigns.

• Grew social accounts organically from 0- 15k in under 6 months.

• Monitored all key KPIs and membership conversion rates from marketing efforts.

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Events & Marketing Associate at The Mommy Spot, LLC

May 2020 - February 2021

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• Aided planning and execution of online events during COVID-19 for The Mommy Spot community through platforms like Hopin, Streamyard, Facebook Live, and Livestream.

• Wrote and created content for blog posts on the website using WordPress.

• Helped maintain and create posts for social media platforms such as Facebook and Instagram.

• Pitched advertising sales to potential and established clients.

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Digital Marketing Specialist at Islands Pizza Tavern

May 2020 - February 2021

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• Ran, created and photographed all content for all social media platforms.

• Built and continued to maintain website and events through WordPress maintenance  and weekly email campaigns.

• Created all marketing and graphic design materials such as logos, flyers, brochures and social media marketing posts through Adobe Creative Cloud and Canva.

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Digital Marketing and Sales Associate at The Healthy Dose Organics 

May 2020 - February 2021.

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• Daily content creation on Instagram, Instagram stories, Instagram reels, and Facebook.

• Pioneered weekly email campaigns through Flodesk & Mailchimp.

• Assisted with in-store sales, management & maintenance.

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Marketing Intern at White Whale Solutions

May 2019 - December 2019

 

 

• Contributed to campaigns for companies in 18 different states and assist with putting concepts into motion.

• Designed communication and marketing materials for clients.

• Pioneered The White Whale Shop on social media to sell company merch targeted specifically to locals in the Tampa Bay Area.

• Managed and analyzed data to be sent back to clients for review.

 

Bartender at The Straz Center for Performing Arts

​August 2016 - Present 

 

• Work as a team member in a fast-paced environment while creating a personalized customer experience behind the bar.

• Operate various POS systems.

• Help in different departments such as events, management and catering.

 

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